Morganton, NC
Morganton is the county seat of Burke County, positioned between Hickory and Asheville along the I-40 corridor. The city's manufacturing base — including furniture, textiles, and food processing — and its healthcare sector anchor a stable workforce housing demand that has historically supported consistent multifamily occupancy.
Morganton's multifamily market is driven by its manufacturing and healthcare workforce. Carolinas HealthCare System Blue Ridge and the city's manufacturing base collectively employ a significant portion of Burke County's workforce. The city's position on the I-40 corridor gives it access to both Hickory and Asheville employment, adding a commuter demand component.
Morganton's downtown has been undergoing revitalization — new restaurants, the Catawba Valley Brewing Company, and improvements to the historic downtown streetscape are improving the city's livability profile and attracting a younger demographic. The city's acquisition prices reflect its secondary market status, offering yield-oriented investors attractive entry points.
Britt CRE covers Morganton and Burke County as part of our Western NC market coverage, with attention to the workforce housing segment where the value proposition is most compelling.
Why Morganton?
- —Carolinas HealthCare System Blue Ridge anchoring healthcare employment
- —I-40 corridor access to both Hickory and Asheville employment
- —Downtown revitalization improving livability and attracting a younger demographic
- —Manufacturing base providing stable workforce housing demand
- —Attractive acquisition pricing relative to Hickory and Asheville
Morganton is part of the Western NC
Explore the full market context, investment thesis, and other cities in this region.