Myrtle Beach, SC
Myrtle Beach anchors the Grand Strand, one of the most visited tourist destinations in the Southeast. The city's hospitality economy — hotels, restaurants, entertainment, and retail — employs a large workforce that requires affordable rental housing near their workplaces. This workforce housing demand is the primary driver of Myrtle Beach's multifamily market.
Myrtle Beach's multifamily market is structurally different from most Carolinas markets. The tourism economy creates a large service industry workforce that needs affordable rental housing near the beach corridor. This workforce housing demand is consistent year-round — hospitality workers don't leave when tourist season ends — and is largely insulated from the broader economic cycle.
The Myrtle Beach market also benefits from retiree in-migration and remote worker demand, which adds a second demand layer at higher price points. The city's improving healthcare infrastructure — Tidelands Health and Grand Strand Medical Center — adds a healthcare workforce component. Coastal Carolina University's enrollment adds a student housing component in the Conway submarket.
Britt CRE covers Myrtle Beach and the Grand Strand as part of our Coastal Carolinas SC coverage, with attention to the workforce housing segment and the seasonal demand dynamics that require local knowledge to underwrite correctly.
Why Myrtle Beach?
- —Large hospitality and service industry workforce creating consistent year-round demand
- —Retiree in-migration adding a second demand layer at higher price points
- —Coastal Carolina University providing student housing demand in the Conway submarket
- —Improving healthcare infrastructure diversifying the employment base
- —Acquisition pricing reflecting secondary coastal market status relative to Charleston
Myrtle Beach is part of the Coastal Carolinas
Explore the full market context, investment thesis, and other cities in this region.